‘Change of State’
Heineken project – Before and After images. ‘Heineken refreshes the parts other beers cannot reach’ directed at young adults.
Concept – SuperHeroes (transformation); to create a range of superhero characters transforming with Heineken
RedBull Project – ‘RedBull gives you wings’. Energising and refreshing. Directed at people who are tired or need more energy.
Concept – Mythical Characters; Create a range of characters being energised and refreshed by RedBull.
TD; Decide which one we will work on in our group and look at old campains.
jaredkennedy 